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Role: End to End Product Designer
Timeline: 5.5 months (3.5 months for research & strategy, 2 months for execution)
Team: 4 Designers
Tools: Figma, FigJam,
PRIDEnet is a national network dedicated to advancing LGBTQIA+ health research. They do this through connecting community members with ways to participate in research and create opportunities for community input to inform all stages of the research process. PRIDEnet is the community engagement arm of The PRIDE Study, the largest longitudinal health study of LGBTQ+ individuals. Despite being part of groundbreaking LGBTQ+ health research, PRIDEnet struggled with low community engagement and volunteer retention.
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PRIDEnet struggled with low community engagement and volunteer retention despite being part of groundbreaking LGBTQ+ health research. The existing website failed to communicate their mission clearly, leading to confusion with The PRIDE Study and missed opportunities for community involvement.
The existing website failed to communicate their mission clearly, leading to confusion with The PRIDE Study and missed opportunities for community involvement.
The client approached us with a desire to create a distinctive identity and a compelling digital presence that would set them apart in the competitive urban living market.
Stakeholder Alignment Workshop
I facilitated workshops with 8 stakeholders to align on engagement strategy. We discovered fundamental disagreements about what "engagement" meant to different team members.
14 in-depth interviews with:
Users: LGBTQ+ individuals, researchers, volunteers, and healthcare professionals struggled to navigate and understand PRIDEnet’s mission and resources.
PRIDEnet: Needed a clearer digital identity, streamlined user journeys, and an engaging website to drive research participation and community involvement
Key Insight: Before solving user problems, we needed to solve internal alignment issues.
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The goal of this project was to redesign the website to improve user experience, enhance accessibility, and establish PRIDEnet as a distinct and impactful initiative in LGBTQ+ health advocacy.
Our journey began with a deep dive into the client’s ethos, market position, and target audience. This comprehensive understanding informed our branding strategy, leading to the creation of a visual identity that embodies modernity, vibrancy, and eco-friendliness. We developed a sophisticated color palette inspired by natural elements, conveying freshness and vitality, while our choice of typography added a touch of elegance and refinement.
With the brand identity firmly established, our design team seamlessly integrated these elements into every facet of the client’s presence. We crafted a series of visually striking marketing materials, including brochures, business cards, and digital assets, ensuring a consistent and memorable brand experience at every touchpoint.
The next phase of the project involved developing a cutting-edge website using Webflow.
Our goal was to create an online platform that not only looked stunning but also provided a smooth and intuitive user experience.
We focused on clean, responsive design, ensuring that the site performs flawlessly on all devices, from desktops to smartphones. Engaging animations and interactive elements were incorporated to capture the attention of visitors and keep them engaged.
Throughout the development process, we prioritized functionality and user-friendliness. The website features a streamlined navigation system, making it easy for users to find the information they need. Detailed service descriptions, a portfolio of past projects, and client testimonials were included to build credibility and trust. Additionally, we integrated advanced SEO techniques to enhance the website’s visibility and attract a wider audience.
The culmination of our efforts is a cohesive, compelling brand presence that not only draws in potential clients but also resonates with a broader audience. This transformation has positioned the client as a trailblazer in their industry, with a brand and website that genuinely reflect their innovative approach to urban living. The new visual identity and online platform are not just aesthetically pleasing but also strategically designed to communicate the core values and unique selling propositions of the client.
Our work has empowered them to connect more effectively with their audience, driving growth and success in their business.
By creating a strong and memorable brand identity, we have helped them build a loyal customer base and enhance their market presence.
The website’s intuitive design and engaging content have significantly improved user experience, leading to higher visitor retention and increased conversion rates.
Furthermore, the advanced SEO techniques we implemented have boosted their online visibility, attracting a broader range of potential clients and stakeholders. This comprehensive digital transformation has not only elevated their brand but also provided them with the tools to sustain and grow their business in a highly competitive market. The project stands as a testament to the power of thoughtful branding, innovative design, and strategic web development in shaping the future of urban living.
The PRIDEnet website redesign successfully enhanced user engagement, accessibility, and brand clarity. By adopting a user-centered approach, we created an inclusive, research-driven platform that empowers the LGBTQ+ community.
A case study redesigning website for PRIDEnet - the volunteer and community engagement sector of the PRIDE study.
A case study redesigning website for PRIDEnet - the volunteer and community engagement sector of the PRIDE study.
An optimization system for the Data and Analytics Team at Otsuka to track their development Operations activities
The client is a global pharmaceutical company that is committed to developing new treatments in neuroscience like schizophrenia and major depressive disorder (MDD), bipolar disorder, and other neurological and neuropsychiatric conditions, including Alzheimer disease, epilepsy, attention deficit hyperactive disorder, posttraumatic stress disorder, borderline personality disorder, and autism.
Develop a robust data optimization framework for the Data and Analytics Team at Otsuka to standardize their Dashboards and make them more accessible.
Project Manager , Developers (15) Scrum Master, Business Analyst, Data Scientist, Data Tech and Analytic Solution (DTAS) Team,
Global Intelligence Team(GCI)
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