‍Role: Lead Product/UX Designer
‍
Timeline: 14 months

Team: VP Ops  · 1 PM · 5 Engineers · 1 Data Scientist · Individual workstream teams

Platform: Web (responsive), internal B2B

Tools: Figma, FigJam, Amplitude/GA, Miro

‍

‍

CONTEXT

Designed a global operations dashboard for C‑suite executives as a single source of truth across 10 workstreams. Each workstream contains multiple metrics, and each metric rolls up into several KPIs. The app is user‑profile–based with role and regional access controls. A cross‑stream leaderboard surfaces the top 5 performances across all streams and metrics to spotlight outliers and best practices.

‍

‍

‍

THE CHALLENGE

‍

‍

Problem and Goals

‍

‍

C-suite executives at Experian struggled with fragmented data across global operations, leading to inefficient decision-making and time-intensive reporting processes.

Weekly/ monthly reports were send to executives to analyze in the form of spreadsheets or powerpoint slides.

‍

• Data Silos -Performance data was scattered across workstreams and geographies, forcing executives to manually compile spreadsheet mash-ups for quarterly and executive business reviews.

• Trust Issues - Inconsistent metric and KPI definitions across regions undermined confidence in reported data, leading to re-litigation of numbers during critical meetings.

‍

‍

‍

‍Business goals: Establish one reporting plane for C‑suite + regional leaders; drive weekly adoption; reduce prep time for ops reviews; enforce policy‑driven data access.

Our goal was to create a single, trusted reporting hub that lets C-suite and regional leaders grasp performance and act in under a ten minute taxi ride.

‍

‍

THE PROCESS

‍

Research & Discovery

‍

‍

I conducted comprehensive stakeholder research to understand the complex needs of global executives and operational leaders. I had multiple discussions with different departments to understand that each of them had a different method of reporting.

Key Insights:
‍

• Executives need fast signal first (what changed, where, why) with trustable definitions one click away.
  ‍
• Regional scoping is critical—leaders should only see authorized geographies.
  ‍
• A clear Metric → KPI taxonomy prevents misalignment and re‑litigation of numbers.
  ‍
• Design patterns must support heterogeneous data: ratios, rates, counts, trends, and forecasts.

‍

‍

‍

‍Users and Scenarios

I identified two primary user groups with distinct but overlapping needs for performance visibility and decision support.

Key scenarios -

‍

‍

‍

‍

Ideation & Strategy

1. Designed a hierarchical model that mirrors the org: Workstream → Metric → KPI with consistent definitions and rollups.
2. Made leaderboards and region based exception views with user profiles, then enabled safe drill‑downs.
3. Treated data freshness and provenance as UI elements to build trust.

‍

‍

‍

THE SOLUTION

I designed a hierarchical information architecture that mirrors organizational structure while prioritizing trust, accessibility, and actionable insights

‍